How many secrets are there in the flooring industry? Not as many as you might hope. As it turns out, the flooring industry tends to want potential buyers to understand their products and learn about them. They don't keep the details a secret; they share them. We're basically here to do the same. We think that every homeowner, and even people who are not homeowners, should be able to learn more about flooring if they so choose. After all, you walk and stand on floors for most of the day. With better information, you can make better choices about the floors you buy and have installed.